Who We Are

WHO We Are

We help CPAs to make the Transformation to become 21st Century Advisors.

Our Business Purpose is to help CPAs to move from being most trusted advisor to Most Relevant Advisor to their clients – central to their needs – and in so doing they will Maximize CPA Business Potential and create valuable clients for life.

 

Our Team
Paul Latham

Paul Latham

  • Paul is a serial entrepreneur who qualified as a Chartered Accountant with Latham Crossley and Davis (which eventually became Lathams Chartered Accountants), becoming a Partner in 1986 and Head of Business Services in 1993.

    Whilst at Lathams, Paul started to develop the business planning process which is today at the core of The HaydenRock System™. Those processes were developed with the aim of helping business owners to clarify their direction and maximize their business potential. When Lathams was sold to Tenon Group Plc in 2001, Paul became National Head of Business Planning at Tenon.

    He left Tenon to become Finance Director at Debt Free Direct Group Plc where he was a Founding Director. DFD (Fairpoint Group Plc) rapidly grew to become the market leader in debt advice in the UK. Paul emigrated to the USA in 2011 and has developed several business interests, including being a Founding Member of HaydenRock Solutions.

Jon Kuttin

Jon Kuttin

  • Jonathan Kuttin is a nationally recognized financial advisor who has been the recipient of many awards.  Jonathan has been recognized as one of Barron’s Top 100 Independent Advisors since 2007. In 2018, Jonathan was also recognized by Forbes (Best in State ) and honored as a member of the Financial Times Top Advisors. 

    Jonathan is a nationally recognized speaker, coach, and thought leader regarding behavioral change; he has successfully helped over one thousand CPA’s and Financial professionals reinvent their practices. As a successful business owner, financial advisor and coach to many CPA’s, Jonathan has a very unique perspective. This lens allows him to be extremely effective helping CPA’s and Financial Advisors reinvent themselves and become 21 st Century advisors. 

    As an active member of the Long Island community, Jonathan is involved with many charitable organizations. Including, the Harry Chapin food bank, Long Island harvest, and the American Cancer Society. Jonathan is married to his beautiful wife, Cecilia and is a father to four sons, Sean, Kevin, Christopher, and Connor. When Jonathan is not in the office you will usually find him on the lacrosse field coaching or cheering on his boys.

    Jonathan is a graduate of the University of Albany and has the following professional designations: CRPC®, AAMS®, RFC®, CRPS®, CAS®, AWMA®, CMFC®

 Bryan Eberle

Bryan Eberle

  • Some people are threatened by change. Bryan embraces change as “opportunity in disguise.” And that’s exactly how he sees the state of the accounting industry today: full of opportunity for CPAs with the right mindset.

    Bryan’s passion is to work with CPAs to help them be more relevant and valuable to their business owner clients – and grow profits and shareholder value in the process. “Sadly, I’ve witnessed too many CPAs stepping over dollars to pick up nickels,” he says.

    Using his wealth of experience and knowledge, Bryan will show you how to deliver the kind of proactive, value-added advice that modern business owners and entrepreneurs are looking for.

    He resides in Toms River, NJ with his wife Tiffany and two children.

Dan Gorriaran

Dan Gorriaran

  • Dan’s career focus has been on efficiency, technology and team building. After graduating in 1987 with degrees in Economics and Business Management, he immersed himself in the manufacturing sector, leveraging technology and training for increase profitability and sustainability. For the past 30 years, he has been President and CEO of a Rhode Island based manufacturing company, a wholesale distribution company and several non-profits. As Chief Technology Officer for HaydenRock, Dan is responsible for the development of the BIZ-Diagnostic platform and the HRS custom CRM.

    Dan is a rowing coach and world champion rower, he still trains every day and competes at what he might refer to as “a reasonably high level for an old guy”. He is married to Cindy and they have two teenagers.

 Ian Welham

Ian Welham

  • After qualifying as a Chartered Accountant with Ernst & Young, Ian Welham moved out of public practice and became CFO of a Barcelona-based publicly traded company.

    He also held CEO and COO positions in Hong Kong, The Netherlands, Belgium and the US. His team at HaydenRock works hands-on with CPA firms to maximize their profit potential – adding value, introducing new revenue streams and helping CPAs move into high-value advisory services.

    He’s been a regular guest on TV, radio and in the press, including the New York Times, the Newark Star-Ledger, The Daily Beast, Forbes.com and Home News Tribune. Ian is the host of The Accounting Success podcast, which is a nationally broadcast Internet radio show on iTunes.

    Ian and his wife Linda have been married for 29 years and have twin daughters. He is a devoted Manchester United “football” fan, and an avid golfer.

Jena Wilson

Jena Wilson

  • Jena graduated from Rutgers University in New Brunswick in 2011 with a bachelor’s degree in Communication.

    Jane of all trades, Jena has over six years’ experience in marketing, sales, event management, and hospitality.

    At HaydenRock, she develops and implements all marketing strategies both internal and external and oversees onboarding clients with her supreme customer service skills.

    In her spare time, Jena can be found sketching fashion illustrations with real flowers as the fabrics and enjoying her neighborhood in Collingswood, NJ.

Our Core Values
Our role is to help you add value and make you look good in the eyes of your clients while always protecting your client relationships.

We are the CPA’s most relevant advisor.

Our role is to help you add value and make you look good in the eyes of your clients while always protecting your client relationships.
We share proven HaydenRock systems™ and processes to help you grow your knowledge base. Wherever possible, we teach “how to fish” rather than just "catch a fish."

We work to educate others.

We share proven HaydenRock systems™ and processes to help you grow your knowledge base. Wherever possible, we teach “how to fish” rather than just “catch a fish.”
We work as simply as possible, yet leverage technology to increase productivity and capacity.

We embrace technology.

We work as simply as possible, yet leverage technology to increase productivity and capacity.
Our methodology is designed to uncover what clients need and want, not to sell them "the service of the month."

We do not push products.

Our methodology is designed to uncover what clients need and want, not to sell them “the service of the month.”
The reason The HaydenRock System™ is successful is because it ties your success to the success of your clients, and our success to yours. You win. We win. Clients win. The specialty experts win.

We believe in transparency and win-win-win-win.

The reason The HaydenRock System™ is successful is because it ties your success to the success of your clients, and our success to yours. You win. We win. Clients win. The specialty experts win.