This week’s guest on the Accounting Success Podcast is Hitendra Patil, Director of Practice Development at AccountantsWorld and also the author of a terrific new book called “Accountaneur: The Entrepreneurial Accountant.”
Gleaning lessons from neuroscience, technology, and behavioral economics, “Accountaneur” shows tax and accounting professionals what it takes to succeed in today’s dynamic competitive environment. In my opinion, if you are an accountant and you are breathing, “Accountaneur” is a must read. It’s especially timely given the changing accounting landscape and presents eye-opening insights into today’s emerging opportunities for accounting and tax professionals.
Check out our conversation here: https://itun.es/us/32T9db.c
Hitendra’s unique training and experience make him the perfect guest to discuss this week’s topic: that fascinating, mysterious, and occasionally beguiling entity known as the CPA mindset.
We delved into the CPA mindset – the good and the not-so-good – and explored what mindset changes we need to consider to maximize our potential. We also touched on:
- Why the most successful entrepreneurs see risk as opportunity
- What your clients are telling Facebook that they’re not telling you
- How accountants could be the happiest people on earth
- Lessons learned from Bill Gates and his “lazy employee” theory
Plus, Hitendra offered listeners a valuable gift. Any podcast listener interested in acquiring “Accountaneur: The Entrepreneurial Accountant,” can receive a 15 percent discount at: https://store.cpatrendlines.com/shop/accountaneur/ . Just use discount code acc15p.
Hitendra holds advanced degrees in business and science, and has spent decades working in technology-driven businesses, mostly in the financial services industry. He has been in the trenches with accountants and CPAs for over 10 years as the leader of a company producing work for accountants – giving him rare insight and perspective on our industry’s challenges and opportunities.
The Accounting Success Podcast is available on iTunes and airs Wednesdays at 11:00 am. You can listen anytime by going to https://itun.es/us/32T9db.c and downloading the latest episode. Or, you can tune in on YouTube on The Accounting Success channel at: https://www.youtube.com/channel/UCf8iui-YUVIhTxVCSItxV0w